Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Shifts in demand, capacity, and pricing across key U.S. freight markets indicate continued strengthening in Tifton, GA. The market posted a week-over-week increase in the Overall Fit Score, rising by 7.93 points to 33.11, signaling tightening freight conditions and improving outbound leverage. Supported by elevated outbound activity and a strengthening Head Haul Index, Tifton is emerging as a market where carriers may continue to gain pricing power in the near term.
Outbound Tender Volume is at 62.4, compared to 37.9 for Inbound Tender Volume, creating a 24.5 Head Haul Index. This spread points to a clear outbound advantage in Tifton, where demand is outpacing inbound flow and adding pressure to available capacity.
The Outbound Tender Reject Index (OTRI) is at 26.62, reinforcing the tightening signal. Elevated rejection activity suggests carriers are becoming more selective, which can make it harder for shippers to secure capacity without adjusting pricing or routing expectations.
Overall, Tifton is showing a strong combination of outbound strength, positive headhaul conditions, and elevated rejection behavior. The market’s recent Fit Score improvement suggests momentum is building across this part of the Southeast, with nearby lanes tied to Savannah, Atlanta, and other regional corridors likely to remain important areas to watch if conditions continue to firm.
Carriers Continue To Ramp Up Profits With These Lanes:
- Allentown, PA → Boston, MA - Avg. Rate per Mile: $4.51
- Atlanta, GA → Chicago, IL - Avg. Rate per Mile: $2.67
- Dallas, TX → Chicago, IL - Avg. Rate per Mile: $2.98
These lanes remain well-supported as pricing stays elevated across established Midwest, Northeast, and Southeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.