Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Shifts in demand, capacity, and pricing across key U.S. freight markets indicate continued strengthening in Rock Island, IL. The market posted a week-over-week increase in the Overall Fit Score, rising by 4.98 points to 34.44, signaling a moderate tightening in freight conditions. This upward movement suggests growing momentum, with conditions improving at a steady pace.
Outbound Tender Volume stands at 83.3, significantly higher than Inbound Tender Volume at 51.1, resulting in a Head Haul Index of 32.2. This confirms Rock Island as a headhaul market, where outbound demand clearly outweighs inbound capacity. The imbalance points to tightening conditions, with stronger pressure than more balanced markets.
The Outbound Tender Reject Index (OTRI) is at 27.78, indicating elevated rejection activity. Carriers are becoming more selective, and rejection levels are higher than in more stable markets, reflecting increased competition for capacity and tightening supply.
Overall, Rock Island reflects a strengthening market, characterized by a pronounced headhaul advantage and elevated rejection levels. The combination of strong outbound demand and tightening carrier availability suggests upward pressure on rates in the near term, with the potential for further firming if these trends continue.
Carriers Continue To Ramp Up Profits With These Lanes:
- Allentown, PA → Boston, MA - Avg. Rate per Mile: $4.17
- Chicago, IL → Cincinnati, OH - Avg. Rate per Mile: $3.50
- Los Angeles, CA → San Francisco, CA - Avg. Rate per Mile: $3.31
These lanes remain well-supported as pricing stays firm across established Midwest and Northeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.