Make Every Mile
Smarter with NEAR
Real-Time Lane Data

For Our Factoring Clients, Getting Game-Changing
Market Insights has Never Been So Simple.

Have more questions? Contact us directly

how it works

It’s time to stop driving in the dark. With MarketFIT, you can choose the best route every time.

01

Know the score

At the heart of MarketFIT are FITScores – a one-number rating based on critical market data assigned to 135 different cities throughout the U.S., along with a simple red, yellow, or green status rating.

02

SEE AROUND THE CORNER

From weather to politics, market conditions can change quickly. MarketFIT provides market trend data showing which markets are rising the fastest and which are deteriorating.

03

DON’T STAY IN YOUR LANE

Discover opportunities in lanes outside your usual routes. Choose your origin city and you’ll receive FITScores for the best short-, mid-, and long-haul lane options.

HOW YOU WIN

As the first tool of its kind, our proprietary MarketFIT™ platform delivers near real-time freight intelligence and insights, making quick identification of the most competitive U.S. markets as simple as checking your speedometer.

Track current
conditions

Stay ahead of the curve with up-to-date insights, all refreshed continuously as the market moves.

Spot top
lane prices

Quickly identify the most profitable lanes with near real-time data highlighting where carriers are earning the most right now.

Find the
best markets

Know where to go next with timely analysis of the hottest freight markets, so you can plan smarter routes and maximize your revenue.

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BUILT FOR carriers

  • MarketFIT is your GPS for the freight market, giving you near real time lane insights and putting the power of national freight data at your fingertips.
  • For decades, brokers and shippers have had the data advantage. Now it’s your turn. Use concrete data to strengthen your position and close better deals.
  • Hit the road with confidence, knowing that you’re up to speed on the latest market trends and conditions and prepared to pivot quickly when needed.

BENEFITS
YOU’LL LOVE

National Market Data

It’s at your fingertips. Access live freight trends, lane rates, and demand shifts across the country, all in one easy-to-use dashboard.

Load Board Integration

Seamlessly connect with our premium load board - near real time freight availability and book high-paying loads without leaving the platform.

Incisive Market Insights

Pinpoint profitable lanes and emerging hot spots with data-driven insights that help you move where the money is.

Route Planning Tools

Plan more efficient hauls with intelligent tools that reduce deadhead, minimize fuel costs, and maximize daily earnings.

TESTIMONIALS

“Couldn’t have imagined how good working with them is, Jenny and Amy have been amazing at communicating with me the steps and what they wanted to do next to help make everything as smooth as possible. The team members are very polite and don’t skip any steps! Glad I chose express freight for my factoring company.”

Mark D

FAQ

Lane data refers to pricing, volume, and performance information on specific freight routes between origins and destinations. It helps carriers and brokers understand market conditions, set competitive rates, and make informed decisions when bidding on or accepting loads.
Yes. MarketFit from Express Freight Finance provides access to up-to-date pricing trends on specific lanes, helping you benchmark rates, identify high-yield routes, and stay competitive in a shifting freight market.
By analyzing historical and real-time lane data, carriers can identify the most profitable routes, avoid underpriced lanes, and reduce deadhead miles. That leads to better planning, improved margins, and lower operating costs.
MarketFit lane data is updated regularly with current market activity to ensure you’re working with the most relevant and accurate insights. This allows you to make smarter, faster decisions in a dynamic freight environment.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean auctor varius placerat. Sed nec diam sed mauris dignissim facilisis. Maecenas auctor justo a sem fringilla, ac fermentum magna malesuada.