MarketFIT, from Express Freight, is the first tool of its kind that allows carriers to use data to quickly identify the most favorable and competitive freight markets in the US.

All of our clients have access to in-depth dashboards on over 125 markets across the US and countless lanes between these markets.

Now, let’s see a snapshot of live data from this week to give you an upper hand as you plan your routes and negotiate rates. Contact us at 877.697.0605, if you’re interested in getting access to the full platform.

MarketFIT Platform Overview

Here is an overview of the MarketFIT platform provided by Dan Hadley, CEO of Express Freight Finance.

If it’s your first time here, we encourage you to have a watch to see how powerful this data can be when you put it to work inside your business.



Green Bay, WI posts a notable gain in market activity this week, with its Overall Fit Score climbing by 4.589 points to reach 18.95. This increase highlights strengthening conditions in the region, reflecting growing strain in outbound freight dynamics.

The Outbound Tender Volume stands at 106.0, while Inbound Tender Volume registers at 75.6, generating a Head Haul Index of 30.4. This sizable outbound bias signals a pronounced imbalance, with significantly more freight leaving the market than entering.

Meanwhile, the Outbound Tender Reject Index (OTRI) sits at 16.24, up sharply from a recent low of 12.99. This upward shift suggests tightening carrier capacity and indicates heightened pressure on shippers to secure contracted coverage.

While Green Bay’s market has shown fluctuations in recent weeks, the combination of strong outbound volumes, a wide haul differential, and rising rejection rates suggests carriers may gain increased pricing power. If rejection trends persist upward, shippers could see greater reliance on the spot market in the near term.

Carriers Continue To Ramp Up Profits With These Lanes:

  • Las Vegas, NV – Los Angeles, CA – Avg. Rate per Mile: $3.12
  • Atlanta, GA – Miami, FL – Avg. Rate per Mile: $2.90
  • Elizabeth, NJ – Chicago, IL – Avg. Rate per Mile: $2.10

Load Availability & Lane Rates Dashboard

Available to all of our clients is a load board integrated directly into MarketFIT that not only shows you the rates but also helps you find the best available loads quickly.

Below is a highlight of what that data looks like across key markets.

We have data in MarketFIT on 135 critical markets across the entire United States.

You can learn more about MarketFIT and request a demo by visiting MarketFIT.