MarketFIT, from Express Freight, is the first tool of its kind that allows carriers to use data to quickly identify the most favorable and competitive freight markets in the US.

All of our clients have access to in-depth dashboards on over 125 markets across the US and countless lanes between these markets.

Now, let’s see a snapshot of live data from this week to give you an upper hand as you plan your routes and negotiate rates. Contact us at 877.697.0605, if you’re interested in getting access to the full platform.

MarketFIT Platform Overview

Here is an overview of the MarketFIT platform provided by Dan Hadley, CEO of Express Freight Finance.

If it’s your first time here, we encourage you to have a watch to see how powerful this data can be when you put it to work inside your business.


El Paso, TX extends its upward trajectory this week, with the Overall Fit Score rising by +18.75 points to 47.02 — a continuation of last week’s surge and signaling sustained tightening in market conditions and strengthening freight demand.

Outbound Tender Volume climbs to 49.8, outpacing Inbound Tender Volume at 24.2, resulting in a Head Haul Index of 25.6. This pronounced outbound imbalance highlights increasing freight departures from the market, suggesting that outbound capacity remains under mounting pressure as shipper activity accelerates.

At the same time, the Outbound Tender Reject Index (OTRI) has escalated to 34.92, a sharp jump that reflects a growing shortage of available trucks. Rising rejections often indicate that carriers are either reaching utilization limits or choosing higher-paying lanes, reinforcing the view of tightening supply and stronger rate leverage.

Overall, El Paso’s freight market continues to demonstrate robust expansion and volatility. With outbound volumes increasing, rejection rates surging, and capacity tightening, conditions remain favorable for carriers seeking premium loads. If these trends persist, El Paso may experience elevated pricing power and ongoing volatility through late October.

Carriers Continue To Ramp Up Profits With These Lanes:

  • Los Angeles, CA – San Francisco, CA – Avg. Rate per Mile: $3.30
  •  Chicago, IL – Minneapolis, MN – Avg. Rate per Mile: $2.88
  • Atlanta, GA – Dallas, TX – Avg. Rate per Mile: $2.24

Load Availability & Lane Rates Dashboard

Available to all of our clients is a load board integrated directly into MarketFIT that not only shows you the rates but also helps you find the best available loads quickly.

Below is a highlight of what that data looks like across key markets.

We have data in MarketFIT on 135 critical markets across the entire United States.

You can learn more about MarketFIT and request a demo by visiting MarketFIT.