Express Freight Finance now offers MarketFIT, a new data-driven tool, to provide our carriers with near real-time market data and lane insights. This helps you choose the best route every time.
MarketFIT is the first tool of its kind that allows carriers to quickly identify the most favorable and competitive freight markets in the US. Use near real-time data to positively impact every aspect of your business from rate negotiation to route optimization.
At the heart of this tool are FITScores, a one-number rating assigned to 135 different cities throughout the US along with a simple red, yellow, or green status rating.
The higher the score, the more favorable the market is to carriers. The lower the score, the more competitive the market and the more unfavorable the conditions are for negotiating rates and load availability.
From weather to politics, market conditions can change quickly. MarketFIT provides market trend data showing which markets are rising the fastest and which are deteriorating.
Discover opportunities in lanes outside your usual routes. Choose your origin city and you'll receive FITScores for the best short, mid, and long haul lane options.
For years, this data has been used as leverage against carriers. Not anymore. With the release of MarketFIT, we're empowering our customers with advanced tools, technology, and data-driven insights to thrive in a fast-moving and complex business.