This Week in

FREIGHT MARKET
INTELLIGENCE

WEEKLY MARKETFIT UPDATES: 07.13.2026: LITTLE ROCK, AR SHOWS CONTINUED FREIGHT MARKET STRENGTH AS CAPACITY TIGHTENS

Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.

MarketFIT Platform Overview

With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.

If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.

What This Week’s Data Shows

Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.

Freight market conditions in Little Rock, AR continued to improve over the past week, with the Overall Fit Score increasing by 5.56 points to 35.51. This steady gain reflects strengthening freight fundamentals supported by elevated shipping activity, tightening carrier capacity, and improving market dynamics. As a major transportation hub located at the intersection of several interstate corridors in the Southeast, Little Rock continues to benefit from strong freight flows across manufacturing, retail distribution, food products, and consumer goods, reinforcing its importance within regional supply chains.

Outbound Tender Volume is at 68.3, compared to 79.2 for Inbound Tender Volume, resulting in a -10.9 Head Haul Index. This negative differential indicates that inbound freight volumes continue to exceed outbound demand, creating a backhaul market where carriers may face greater challenges securing reload opportunities after delivering freight into the region. While this freight imbalance generally places some downward pressure on outbound rates, Little Rock’s role as a major logistics and distribution center helps support consistent freight availability and equipment utilization despite the inbound-heavy profile.

The Outbound Tender Reject Index (OTRI) is currently at 38.33, signaling very high rejection activity and continued capacity tightness. Rejection levels approaching 40 indicate a highly competitive freight environment where carriers have significant leverage in selecting loads. Elevated contract load rejections typically drive additional freight into the spot market, increasing competition among shippers for available truckload capacity and supporting stronger transportation pricing despite the market’s backhaul characteristics.

Overall, Little Rock is demonstrating continued positive market momentum, supported by robust freight volumes, tightening carrier capacity, and elevated rejection rates. Although the market remains inbound-heavy, the continued increase in the Fit Score highlights improving freight conditions and suggests that strengthening demand is offsetting the effects of the negative Head Haul Index. Regional manufacturing output, retail distribution activity, food and agricultural shipments, and Little Rock’s strategic location within the Southeast transportation network will remain key factors influencing market performance as freight conditions continue to evolve.

Carriers Continue To Find Strong Opportunities With These Lanes:

These lanes continue to offer attractive earning potential as pricing remains elevated across major Northeast, Midwest, and Southeast freight corridors, providing carriers with consistent opportunities in high-demand regional markets.

Load Availability & Lane Rates Intelligence

Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.

Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.

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