Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Shifts in demand, capacity, and pricing across key U.S. freight markets indicate gradual strengthening in Chattanooga, TN. The market posts a week-over-week increase in the Overall Fit Score, rising by 6.19 points to 30.29, signaling a moderate tightening in freight conditions. While not as sharp as larger hubs, this upward movement reflects improving momentum and a more balanced market environment.
Outbound Tender Volume stands at 76.5, notably higher than Inbound Tender Volume at 45.4, resulting in a Head Haul Index of 31.1. This places Chattanooga firmly as a headhaul market, where outbound demand significantly exceeds inbound capacity. This imbalance suggests tightening conditions, though still less aggressive compared to more constrained markets.
The Outbound Tender Reject Index (OTRI) is at 24.14, indicating moderate rejection activity. Carriers are showing some selectivity, but rejection levels remain below more volatile markets, pointing to relatively stable—yet gradually tightening—capacity conditions.
Overall, Chattanooga reflects a steadily improving market, characterized by a clear headhaul advantage and moderate rejection levels. The combination of stronger outbound demand and controlled capacity tightening suggests mild upward pressure on rates in the near term, with continued potential for gradual strengthening if current trends persist.
Carriers Continue To Ramp Up Profits With These Lanes:
- Chicago, IL → Detroit, MI - Avg. Rate per Mile: $3.70
- Ontario, CA → Phoenix, AZ - Avg. Rate per Mile: $3.68
- Joliet, IL → Cincinnati, OH - Avg. Rate per Mile: $3.42
These lanes remain well-supported as pricing stays firm across established Midwest and Northeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.