Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Freight market conditions in Hutchinson, KS strengthened notably over the past week, with the Overall Fit Score increasing by 7.53 points to 33.52. The improvement reflects tightening outbound market dynamics driven by stronger outbound demand and elevated rejection activity. While the market remains relatively balanced compared to larger freight hubs, current indicators suggest outbound leverage is beginning to shift in favor of carriers.
Outbound Tender Volume is at 45.2, compared to 32.7 for Inbound Tender Volume, resulting in a 12.4 Head Haul Index. This positive spread indicates that outbound demand is outpacing inbound freight flow, creating moderate pressure on available capacity and improving outbound positioning for carriers operating in the region.
The Outbound Tender Reject Index (OTRI) is currently at 28.90, signaling elevated rejection behavior and continued tightening in the market. Higher rejection levels typically indicate carriers are becoming more selective with freight, which can increase competition for available capacity and place upward pressure on spot pricing.
Overall, Hutchinson is showing encouraging signs of market strengthening, supported by improving outbound demand, favorable headhaul conditions, and elevated carrier rejection activity. The recent increase in the Fit Score suggests momentum is building across central Kansas freight corridors, with regional connections tied to Wichita, Kansas City, and broader Midwest distribution networks likely to remain key areas to monitor if tightening conditions persist.
Carriers Continue To Ramp Up Profits With These Lanes:
- Allentown, PA → Boston, MA - Avg. Rate per Mile: $4.17
- Chicago, IL → Detroit, MI - Avg. Rate per Mile: $3.70
- Las Vegas, NV → Los Angeles, CA - Avg. Rate per Mile: $3.14
These lanes remain well-supported as pricing stays elevated across established Midwest, Northeast, and Southeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.