Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Freight market conditions in El Paso, TX improved significantly over the past week, with the Overall Fit Score increasing by 11.12 points to 56.21. This sharp increase continues the market’s strong recovery from its early-September low of 28.01. Although the current score is slightly below the recent peak of 59.91, conditions indicate strong positive market momentum, driven by a substantial outbound freight imbalance and highly elevated carrier rejection activity. As a major cross-border freight hub, El Paso supports significant trade flows between the United States and Mexico, along with manufacturing, automotive, electronics, consumer goods, and regional distribution activity throughout the Southwest.
Outbound Tender Volume is at 47.1, compared to 18.6 for Inbound Tender Volume, resulting in a 28.5 Head Haul Index. This substantial positive differential indicates that outbound freight demand significantly exceeds the volume of equipment entering the market. The imbalance may make it more difficult for shippers to secure outbound capacity while giving carriers greater pricing leverage. These conditions typically create upward pressure on spot rates as available equipment becomes increasingly limited.
The Outbound Tender Reject Index (OTRI) is currently at 39.18, indicating extremely elevated carrier rejection activity and severely constrained contracted capacity. An OTRI above 39 suggests that carriers are rejecting nearly four out of every ten contracted outbound tenders, potentially shifting a significant amount of freight into the spot market. Combined with the strong positive Head Haul Index, this rejection level suggests that carriers have considerable leverage and that shippers may face higher transportation costs and increased difficulty securing capacity.
Overall, El Paso is demonstrating strong positive market momentum, supported by a sharp week-over-week increase in the Fit Score, a significant outbound freight imbalance, and exceptionally high carrier rejection activity. Both the Head Haul Index and OTRI indicate that capacity constraints are the dominant market force and that current conditions strongly favor carriers. As a critical cross-border gateway, El Paso’s freight conditions will continue to be influenced by U.S.-Mexico trade volumes, manufacturing activity, automotive and electronics production, nearshoring trends, and regional distribution demand
Carriers Continue To Find Strong Opportunities With These Lanes:
- Chicago, IL → Detroit, MI — Avg. Rate per Mile: $3.75
- Las Vegas, NV → Los Angeles, CA — Avg. Rate per Mile: $3.14
- Fresno, CA →, Ontario, CA — Avg. Rate per Mile: $3.13
These lanes continue to offer attractive earning potential as pricing remains elevated across major Northeast, Midwest, and Southeast freight corridors, providing carriers with consistent opportunities in high-demand regional markets.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.