Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Freight market conditions in Twin Falls, ID improved significantly over the past week, with the Overall Fit Score increasing by 11.08 points to 32.64. This sharp increase continues the market’s broader upward trajectory following its early-July low of 7.57 and brings the Fit Score to its highest level during the period shown. Current conditions suggest strengthening market dynamics, supported by a positive freight-flow balance and continued carrier selectivity. As an important regional freight market in southern Idaho, Twin Falls supports freight movements tied to agriculture, dairy production, food processing, manufacturing, and regional distribution throughout the Pacific Northwest and Intermountain West.
Outbound Tender Volume is at 42.0, compared to 34.9 for Inbound Tender Volume, resulting in a 7.1 Head Haul Index. This positive differential indicates that outbound freight demand exceeds inbound volumes, creating favorable conditions for carriers. The relatively strong Head Haul Index suggests that outbound load opportunities currently surpass the amount of freight bringing equipment into the market. This imbalance can tighten available capacity and contribute to upward pressure on rates as shippers compete for trucks, particularly during periods of elevated agricultural and food-related shipping activity.
The Outbound Tender Reject Index (OTRI) is currently at 29.87, indicating elevated carrier rejection activity and relatively tight capacity conditions. An OTRI approaching 30 suggests that carriers are rejecting a substantial share of contracted freight, pushing additional shipments into the spot market and increasing competition for available equipment. Combined with the positive Head Haul Index, the elevated rejection rate points to stronger carrier leverage and the potential for firmer spot pricing as outbound demand competes for constrained capacity.
Overall, Twin Falls is demonstrating strong positive market momentum, supported by a sharp week-over-week increase in the Fit Score and a sustained recovery from its early-July low. The combination of a positive Head Haul Index and elevated OTRI suggests that current market strength is being driven by both favorable outbound freight dynamics and tightening carrier capacity. As an important agricultural and food-production market in southern Idaho, Twin Falls’ freight conditions will continue to be influenced by seasonal agricultural shipments, dairy and food-processing activity, regional manufacturing, and broader freight flows across the Pacific Northwest and Intermountain West.
Carriers Continue To Find Strong Opportunities With These Lanes:
- Allentown, PA → Boston, MA — Avg. Rate per Mile: $4.20
- Ontario, CA → Phoenix, AZ — Avg. Rate per Mile: $3.73
- Joliet, IL → Cincinnati, OH — Avg. Rate per Mile: $3.47
These lanes continue to offer attractive earning potential as pricing remains elevated across major Northeast, Midwest, and Southeast freight corridors, providing carriers with consistent opportunities in high-demand regional markets.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.