Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Freight market conditions in Memphis, TN continued to strengthen over the past week, with the Overall Fit Score increasing by 8.02 points to 37.33. This notable improvement reflects stronger freight fundamentals driven by elevated shipping activity, tightening carrier capacity, and resilient market conditions. As one of the nation's largest freight and distribution hubs, Memphis benefits from its strategic location along major interstate corridors, its extensive rail infrastructure, and the presence of one of the world's busiest cargo airports, supporting significant freight flows across retail, consumer goods, automotive, manufacturing, and parcel distribution.
Outbound Tender Volume is at 184.5, compared to 115.0 for Inbound Tender Volume, resulting in a 69.5 Head Haul Index. This positive differential indicates that outbound freight demand significantly exceeds inbound volumes, creating a headhaul market where carriers have ample opportunities to secure outbound loads. Such an imbalance typically supports stronger outbound rates, as higher shipping demand relative to inbound freight increases competition for available truckload capacity and enhances carrier pricing power.
The Outbound Tender Reject Index (OTRI) is currently at 30.30, signaling elevated rejection activity and continued carrier capacity tightness. Rejection levels above 30 indicate a competitive freight environment where carriers are increasingly selective in accepting contracted freight, causing more loads to spill into the spot market. This dynamic increases competition among shippers for available equipment and supports firmer transportation pricing, particularly in a market with strong outbound demand like Memphis.
Overall, Memphis is demonstrating strong positive market momentum, supported by robust outbound freight demand, tightening carrier capacity, and elevated rejection rates. The continued increase in the Fit Score, combined with a highly positive Head Haul Index, suggests that market fundamentals remain favorable for carriers and point to sustained pricing strength. Regional manufacturing activity, retail distribution, parcel and intermodal freight, and Memphis’ critical role as a national logistics gateway will remain key drivers of market performance as freight conditions continue to evolve.
Carriers Continue To Find Strong Opportunities With These Lanes:
- Harrisburg, PA → Boston, MA — Avg. Rate per Mile: $3.79
- Chicago, IL → St Louis, MO — Avg. Rate per Mile: $3.28
- Las Vegas, NV → Los Angeles, CA — Avg. Rate per Mile: $3.14
These lanes continue to offer attractive earning potential as pricing remains elevated across major Northeast, Midwest, and Southeast freight corridors, providing carriers with consistent opportunities in high-demand regional markets.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.