Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Augusta, ME records a significant week-over-week improvement, with the Overall Fit Score rising by 17.39 points to 34.14, indicating a notable strengthening in local freight market conditions. After relatively subdued performance earlier in the period, the sharp recent increase suggests momentum is building quickly, with market dynamics shifting toward tighter conditions.
Outbound Tender Volume stands at 27.0, nearly equal to Inbound Tender Volume at 27.1, resulting in a Head Haul Index of -0.1. This near-zero balance indicates Augusta is operating as a neutral market, where outbound and inbound flows are essentially in equilibrium. Unlike a headhaul market, this balance suggests limited structural pressure from freight imbalances, with capacity flows remaining relatively stable.
The Outbound Tender Reject Index (OTRI) registers at 34.19, signaling elevated carrier rejection activity and tightening capacity conditions. Despite the balanced freight flows, this high rejection level indicates carriers are becoming increasingly selective, potentially favoring higher-paying freight and contributing to rising pressure on load acceptance.
Overall, Augusta is showing clear signs of tightening market conditions driven primarily by elevated rejection behavior and a sharply improving Fit Score, even in the absence of a strong headhaul imbalance. If current trends persist, the market could experience increasing carrier selectivity and upward pressure on outbound rates in the near term.
Carriers Continue To Ramp Up Profits With These Lanes:
- Ontario, CA → Phoenix, AZ - Avg. Rate per Mile: $3.68
- Los Angeles, CA → Portland, OR - Avg. Rate per Mile: $3.04
- Atlanta, GA → Raleigh, NC - Avg. Rate per Mile: $2.89
These lanes remain well-supported as pricing stays firm across established Midwest and Northeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.
