Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Green Bay, WI records a strong week-over-week improvement, with the Overall Fit Score rising by 12.68 points to 39.38, indicating a meaningful strengthening in local freight market conditions. After experiencing a dip in early March, the recent rebound suggests market fundamentals are firming quickly, with momentum shifting upward as outbound demand dynamics regain traction.
Outbound Tender Volume stands at 115.0, compared to Inbound Tender Volume of 78.0, producing a Head Haul Index of 37.0. This imbalance clearly positions Green Bay as a headhaul market, where outbound freight demand materially exceeds inbound flows. The spread implies that freight is leaving the market faster than it is returning, reinforcing structural outbound pressure and tightening available carrier capacity.
The Outbound Tender Reject Index (OTRI) registers at 33.05, signaling elevated carrier rejection activity and tightening capacity conditions. At this level, rejection behavior suggests carriers are becoming increasingly selective, declining contracted freight in favor of higher-yield opportunities. This dynamic indicates rising pressure on outbound load coverage and strengthening spot market conditions.
Overall, Green Bay is exhibiting clear signs of tightening outbound market conditions, supported by a sharply improving Fit Score, a strong headhaul imbalance, and elevated rejection levels. If this trajectory continues, the market is likely to face sustained carrier capacity pressure and potential upward movement in outbound spot and contract rates in the near term.
The Outbound Tender Reject Index (OTRI) registers at 30.42, reflecting elevated carrier rejections and tightening capacity conditions. At this level, rejection activity signals increasing carrier selectivity, as providers decline contracted freight in favor of higher-yield opportunities. This behavior indicates rising pressure on outbound load coverage and strengthening spot market dynamics.
Overall, Roanoke is demonstrating clear signs of outbound tightening, supported by a sharply rising Fit Score, a pronounced headhaul imbalance, and elevated rejection levels. If the current trajectory continues, the market is likely to experience sustained capacity pressure and upward movement in outbound spot and contract rates in the near term.
The Outbound Tender Reject Index (OTRI) registers at 32.10, reflecting elevated carrier rejections and firm tightening conditions. At this level, rejection activity signals meaningful carrier selectivity, as providers increasingly decline contracted freight in favor of higher-yield opportunities. This behavior suggests mounting pressure on outbound load coverage and strengthening spot market leverage.
Overall, Cleveland is demonstrating solid outbound momentum, supported by a sharply rising Fit Score, a clear headhaul advantage, and elevated rejection levels. If current trends persist, the market is positioned for continued tightening and upward pressure on outbound spot and contract rates in the near term.
Carriers Continue To Ramp Up Profits With These Lanes:
- Joliet, IL → Detroit, MI - Avg. Rate per Mile: $3.61
- Ontario, CA → Tucson, AZ - Avg. Rate per Mile: $3.10
- Houston, TX → Laredo, TX - Avg. Rate per Mile: $2.97
These lanes remain well-supported as pricing stays firm across established Midwest and Northeast freight corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.
