Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Rapid City, SD posts a significant week-over-week improvement, with the Overall Fit Score surging by +25.48 points to 46.11, signaling a rapid tightening in local freight market conditions. This sharp jump stands out versus more incremental market moves and points to a decisive shift in supply-demand balance, driven by strengthening outbound pressure and reduced capacity availability.
Outbound Tender Volume stands at 9.3, well above Inbound Tender Volume of 3.7, resulting in a Head Haul Index of 5.6. This spread firmly positions Rapid City as a headhaul market, where outbound demand materially outweighs inbound flows. The elevated outbound activity indicates sustained shipper demand, while the inbound deficit reinforces the challenge of attracting sufficient capacity into the market.
The Outbound Tender Reject Index (OTRI) registers at 32.14, reflecting a high and intensifying level of carrier rejections. This elevated rejection environment signals meaningful carrier leverage, as trucks increasingly turn down contracted freight in favor of better-priced alternatives, further tightening effective capacity.
Overall, Rapid City is transitioning into a notably tighter outbound market, supported by a sharply higher Fit Score, a clear headhaul imbalance, and elevated rejection rates. While conditions may remain volatile, current indicators suggest continued upward pressure on outbound rates and increasing difficulty securing reliable truck coverage if these trends persist.
Carriers Continue To Ramp Up Profits With These Lanes:
- Joliet, IL → Detroit, MI – Avg. Rate per Mile: $3.61
- Las Vegas, NV → Los Angeles, CA – Avg. Rate per Mile: $3.13
- Allentown, PA → Chicago, IL – Avg. Rate per Mile: $2.00
These lanes remain well-supported as Midwest freight demand stays resilient and capacity continues to tighten across key regional corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.
