The trucking industry as a whole, does a lot of charity work throughout the United States. From the Make-A-Wish convoy to Goodyear’s Highway Heroes program, and others, trucking charities draw from the industry to give back to those in need. The level of donations and work among trucking charities may have a much larger impact than most realize. In fact, the good works performed by trucking charities may help to recruit and retain new talent.

Trucking Charities And Job Vacancies

People have access to more information than ever before, in this digital age. Consumers and job seekers alike do research on companies before making purchases or applying for work. This heightened level of conscience-based economics may have a big payoff for the trucking industry in the near future. As of now, there are over 200,000 job vacancies in the trucking industry. The problem is bringing in and retaining new talent. The number of job vacancies is slated to grow, because more career drivers are going to be retiring over the next few years. Trucking charities attract job seekers who want to work for fleets that are not just focused on the bottom line.

What Trucking Charities Convey To Job Seekers

People, specifically millennials, are choosing employers based not only on pay, but what they do for communities. The trucking industry is positioned at the top of the list for employers who make donations and run charity events, not just during the holiday season, but throughout the year. Social responsibility ranks higher with younger workers than ever before. People want to feel like they are a part of a movement which is working for the greater good. Trucking charities provide drivers with that sense of fulfillment in addition to a regular paycheck.

Using Trucking Charities For Recruitment

Events organized through charities can be leveraged as platforms for recruiting new talent. If people want to work for an industry that believes in giving back, then trucking is about the best place anyone can start. While come corporations simply make donations to charities by writing checks, trucking charities dedicate vehicles and drivers to get everything from food to toys to clothes and more to the people who need them, across the country. Those who have reached working age are looking for employers who do more than write checks for tax write offs. Trucking charities are evidence that the industry has some of the biggest hearts, and a year-round commitment to improving the lives of others.

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