Load boards, dispatchers, and freight brokers may be the first options that come to mind when you’re thinking of how to find truck loads, but there are less traditional methods that may help you find loads, as well. The best part about these unique ways to find truck loads? They may yield different results and help you find loads that will help make your business more successful. Here, we’ll dive into fifteen unique methods for finding loads in unexpected places.
THE BEST NON-TRADITIONAL WAYS TO FIND LOADS
1. Attend Industry Events
Industry events are an underrated option for finding loads. You can meet other truckers who may be able to offer referrals and connect with freight brokers who may have business for you. There may even be a portion of the program dedicated to the sharing of available trucks with fellow attendees so loads can come to you.
2. Join Trade Associations
Joining a trucking trade association could have unexpected benefits like exclusive access to load boards, industry resources that can help you manage your business better, and networking opportunities that could come with lucrative contracts. Stay active and attend events when you can to make the most of this opportunity!
3. Use Social Media Strategically
Trucking-related social media platforms and groups can offer opportunities to promote your services and find loads. Not only can these social media groups help you find loads and improve your business but they’re also a great way to meet new, like-minded friends in the industry.
4. Explore Online Forums
Online forums for truck drivers and others who work in the industry like The Trucker’s Report can be a wealth of knowledge and advice. They can also offer opportunities for networking, finding loads, and posting available equipment. Stay active so you don’t miss a load opportunity!
5. Embrace App-Based Marketplaces
App-based marketplaces connect shippers and carriers directly, offering a streamlined approach to finding truck loads that may not be listed on conventional load boards. Explore these platforms to tap into new opportunities.
6. Direct Marketing
While it’s not a traditional approach, direct marketing can help you find loads. Send postcards or flyers to businesses that may be able to use your services. This may help you not only pick up loads but also establish direct connections and begin lead generation in an untapped market.
7. Approach Business Directly
One way to pick up loads is to go directly to the source. Seek out businesses that may need your brand of transportation services and approach them directly. Start the conversation and see if they have any loads, offering the opportunity to build a mutually beneficial partnership.
8. Explore Craigslist and Online Classifieds
Surprising as it may seem, platforms like Craigslist and online classifieds websites offer a vast array of listings, including truck loads. Utilize search filters to refine results based on location, freight type, and other relevant criteria. Set up email alerts so that any potential loads are sent directly to your inbox.
9. Leverage Word-of-Mouth
Despite all the new technology that is common in today’s trucking industry, it’s still an industry that runs on people. Good old word-of-mouth advertising is a great way to find loads. Establish connections with other drivers, brokers, shippers, and friends with ties to the industry, and don’t be afraid to tell them what you have to offer and what kinds of loads you’re looking for.
10. Direct Mail Campaigns
Consider trying a direct mail campaign targeted at businesses that may be able to use your services, especially if they’re not using a freight broker already. Use the campaign to show them the services you have to offer and the benefits of working directly with the trucking company rather than using a third party to book their loads.
11. Master Cold Calling
While time-consuming, cold calling isn’t a total waste if approached strategically. Prepare a script and be ready to address any inquiries or concerns the businesses may have, showcasing your professionalism and expertise.
12. Harness the Power of Networking Throughout the Industry
Networking remains a powerful tool in the trucking industry, but it’s not limited to those working directly with freight. There are other segments of the supply chain where you can find helpful contacts, as well. You may seek out networking opportunities with other professionals in the industry like those working in transportation technology or freight factoring.
13. Utilize Social Media for Promotions
Social media can be used for more than just networking. It can also be used to promote your business directly. Create a dedicated business page to share information about your trucks, rates, and the types of loads you are seeking. Be sure there’s a way for potential customers to contact you from the page!
14. Establish a Website
Creating a professional website for your trucking business provides a platform to showcase your capabilities and attract potential clients. Include information about your trucks, rates, load preferences, and contact details to enhance your online presence. Make sure content is optimized for search engines and remember that your site doesn’t need to be expansive or complicated to get the job done.
Conclusion
Your options for finding loads are truly only limited by your imagination and your willingness to step outside of the trucking industry’s traditional comfort zone. By being willing to put yourself out there and asking for what you need, you may find loads in the most unlikely of places. Expanding your search options can help you increase your chances of finding lucrative loads and establishing new business connections that will boost your business’ growth and ultimately help you succeed.
