WEEKLY MARKETFIT UPDATES 06.23.2025: TIFTON, GA MAINTAINS MOMENTUM AS REJECTIONS CLIMB AND VOLUMES STAY STRONG

MarketFIT, from Express Freight, is the first tool of its kind that allows carriers to use data to quickly identify the most favorable and competitive freight markets in the US.

All of our clients have access to in-depth dashboards on over 125 markets across the US and countless lanes between these markets.

Now, let’s see a snapshot of live data from this week to give you an upper hand as you plan your routes and negotiate rates. Contact us at 877.697.0605, if you’re interested in getting access to the full platform.

MarketFIT Platform Overview

Here is an overview of the MarketFIT platform provided by Dan Hadley, CEO of Express Freight Finance.

If it’s your first time here, we encourage you to have a watch to see how powerful this data can be when you put it to work inside your business.

Tifton, GA posts a notable gain this week, rising by 0.27 points to an Overall Fit Score of 22.53.

The market remains active with robust outbound tender volume (58.0), nearly double its inbound volume (32.2). This results in a Head Haul Index of 25.8, highlighting Tifton as a key origin market with outbound freight demand strongly outpacing inbound flow—a positive sign for carriers seeking efficient repositioning.

The Outbound Tender Reject Index stands at 17.52, up from a low of 14.14 in early May, suggesting tightening capacity and growing reluctance among carriers to accept contracted freight. This uptick may lead to upward rate pressure and greater reliance on the spot market.

With balanced demand and rising rejections, Tifton shows continued strength. Stakeholders should closely watch this market for strategic routing and rate leverage opportunities, especially as summer freight dynamics evolve.

Carriers Continue To Ramp Up Profits With These Lanes:

• Chicago, IL – Detroit, MI – Avg. Rate per Mile: $3.69
• Atlanta, GA – Lakeland, FL – Avg. Rate per Mile: $3.12
• Ontario, CA – Dallas, TX – Avg. Rate per Mile: $2.38

Load Availability & Lane Rates Dashboard

Available to all of our clients is a load board integrated directly into MarketFIT that not only shows you the rates but also helps you find the best available loads quickly.

Below is a highlight of what that data looks like across key markets.

We have data in MarketFIT on 135 critical markets across the entire United States.

You can learn more about MarketFIT and request a demo by visiting MarketFIT.