WEEKLY MARKETFIT UPDATES: 09.15.2025: FARGO, ND SHOWS STRONG MOMENTUM WITH INCREASING MARKET TIGHTNESS

MarketFIT, from Express Freight, is the first tool of its kind that allows carriers to use data to quickly identify the most favorable and competitive freight markets in the US.

All of our clients have access to in-depth dashboards on over 125 markets across the US and countless lanes between these markets.

Now, let’s see a snapshot of live data from this week to give you an upper hand as you plan your routes and negotiate rates. Contact us at 877.697.0605, if you’re interested in getting access to the full platform.

MarketFIT Platform Overview

Here is an overview of the MarketFIT platform provided by Dan Hadley, CEO of Express Freight Finance.

If it’s your first time here, we encourage you to have a watch to see how powerful this data can be when you put it to work inside your business.

Fargo, ND posts a notable market improvement this week, with its Overall Fit Score rising by 6.09 points to 14.92. This sharp increase reflects strengthening freight dynamics and signals growing opportunities for carriers operating in the region.

The Outbound Tender Volume registers at 22.2, compared to an Inbound Tender Volume of 15.9. This produces a Head Haul Index of 6.3, pointing to an outbound advantage that reinforces Fargo’s role as a net shipper in the market.

The Outbound Tender Reject Index (OTRI) stands at 12.79, underscoring elevated rejection activity and tightening carrier conditions. This indicates that carriers are increasingly rejecting contracted freight, potentially funneling more shipments into the spot market.

While Fargo’s volumes remain moderate compared to larger transportation hubs, the combination of outbound strength and climbing rejection rates suggests a market environment tilting in favor of carriers. Sustained rejection pressure could drive heightened spot activity in the coming weeks if demand levels remain steady.

Carriers Continue To Ramp Up Profits With These Lanes:

• Allentown, PA – Boston, MA – Avg. Rate per Mile: $4.16
• Chicago, IL – Harrisburg, PA – Avg. Rate per Mile: $3.11
• Ontario, CA – Dallas, TX – Avg. Rate per Mile: $2.38

Load Availability & Lane Rates Dashboard

Available to all of our clients is a load board integrated directly into MarketFIT that not only shows you the rates but also helps you find the best available loads quickly.

Below is a highlight of what that data looks like across key markets.

We have data in MarketFIT on 135 critical markets across the entire United States.

You can learn more about MarketFIT and request a demo by visiting MarketFIT.