WEEKLY MARKETFIT UPDATES 01.06.2025: FARGO, ND EXPERIENCES A SIGNIFICANT UPTURN, CLIMBING IN OVERALL FIT SCORE

MarketFIT, from Express Freight, is the first tool of its kind that allows carriers to use data to quickly identify the most favorable and competitive freight markets in the US.

All of our clients have access to in-depth dashboards on over 125 markets across the US and countless lanes between these markets.

Now, let’s see a snapshot of live data from this week to give you an upper hand as you plan your routes and negotiate rates. Contact us at 877.697.0605, if you’re interested in getting access to the full platform.

MarketFIT Platform Overview

Here is an overview of the MarketFIT platform provided by Dan Hadley, CEO of Express Freight Finance.

If it’s your first time here, we encourage you to have a watch to see how powerful this data can be when you put it to work inside your business.

With a remarkable jump of 9.92 points in its Fit Score, Fargo, ND continues to stand out as an emerging market on the rise

Kicking off the new year with strong momentum, Fargo’s Overall Fit Score now stands at 32.31, marking a substantial increase from the previous week. 

This first announcement of the year highlights Fargo as an emerging force in the Midwest, indicating a sustained market shift. While the end of last year showed steady growth, the beginning of this year brings a promising upward trajectory, reinforcing Fargo’s growing significance in the region.

Fargo leads the pack in the Overall Top Ten markets, outpacing other cities like Quincy, IL, and Sioux Falls, SD. With a Head Haul Index of 2.8 and an Outbound Tender Volume (OTVI) of 22.8, Fargo demonstrates a balanced yet growing market presence.
The Outbound Tender Reject Index at 30.30 further underscores the market’s competitive nature.
As Fargo continues to build on this growth, it could reshape regional dynamics and emerge as a leading market to watch in 2025. 

Carriers Continue To Ramp Up Profits With These Lanes, With a Steady Average Rate per Mile vs. last week:

• Joliet, IL – Detroit, MI – Avg. Rate per Mile: $3.62
• Los Angeles, CA – Phoenix, AZ – Avg. Rate per Mile: $3.51
• Chicago, IL – St. Louis, MO – Avg. Rate per Mile: $3.27

We’ll monitor progress in the coming weeks to see if this momentum sustains and solidifies its place in the Midwest.

Load Availability & Lane Rates Dashboard

Available to all of our clients is a load board integrated directly into MarketFIT that not only shows you the rates but also helps you find the best available loads quickly.

Below is a highlight of what that data looks like across key markets.

We have data in MarketFIT on 135 critical markets across the entire United States.

You can learn more about MarketFIT and request a demo by visiting MarketFIT.