Each week, MarketFIT™ from Express Freight Finance analyzes real-time freight market data to surface the most favorable and competitive markets across the country.
Rather than reacting to yesterday’s trends or generic load board averages, MarketFIT helps carriers and brokers make smarter decisions in the moment — from where to drive next, to how to price lanes, to when to push for stronger rates.
MarketFIT Platform Overview
With MarketFIT, Express Freight Finance clients gain access to in-depth dashboards covering 125+ U.S. markets and thousands of active freight lanes, all updated continuously to reflect real-world conditions.
If this is your first time here, watch our short overview below featuring Dan Hadley, President & CEO of Express Freight Finance, to see how MarketFIT turns raw data into actionable strategy inside your business.
What This Week’s Data Shows
Below is a snapshot of this week’s live MarketFIT data, highlighting key shifts in demand, capacity, and pricing across top U.S. freight markets.
Fargo, ND posts a significant week-over-week improvement, with the Overall Fit Score surging by +20.64 points to 47.61, signaling a rapid strengthening of local freight conditions. This sharp increase reflects a meaningful shift in market dynamics, driven primarily by strong outbound demand and rising carrier selectivity.
Outbound Tender Volume stands at 34.9, well above Inbound Tender Volume of 13.6, resulting in a Head Haul Index of 21.2. This pronounced outbound imbalance firmly positions Fargo as a headhaul market, indicating substantially more freight moving out of the region than into it. The size of this imbalance suggests growing pressure on outbound truck capacity compared to more balanced or moderate markets.
The Outbound Tender Reject Index (OTRI) is measured at 33.11, reflecting a materially elevated level of carrier rejections. This level indicates that carriers are increasingly turning down contracted loads in favor of higher-paying alternatives, pointing to tightening capacity and improving carrier leverage in the market.
Overall, Fargo is transitioning into a notably tighter freight environment, supported by a strong rise in the Fit Score, elevated outbound volumes, and a high rejection rate. Unlike more gradual recoveries, the speed and magnitude of recent changes suggest accelerating competition for trucks. If current trends persist, Fargo is likely to remain capacity-constrained in the near term, with upward pressure on outbound rates continuing to build.
Carriers Continue To Ramp Up Profits With These Lanes:
- Las Vegas, NV → Los Angeles, CA – Avg. Rate per Mile: $3.13
- Memphis, TN → Dallas, TX – Avg. Rate per Mile: $2.95
- Allentown, PA → Charlotte, NC – Avg. Rate per Mile: $2.25
These lanes remain well-supported as Midwest freight demand stays resilient and capacity continues to tighten across key regional corridors.
Load Availability & Lane Rates Intelligence
Zero in on where freight is actually moving right now — highlighting lanes with rising demand, tightening capacity, and improving rate potential.
Use this MarketFIT data to spot pockets of opportunity as they emerge, compare lanes side by side, and prioritize routes that offer the best balance of volume and pricing — before conditions shift.
Below is a snapshot of this week’s load availability and lane rate data across key markets.
You can learn more about MarketFIT and request a demo by visiting MarketFIT.
